Explore the Future of the Web

Telling the Right Stories

Steven Cook

Edenspiekermann Partner Steven Cook will be hosting a channel strategy workshop. In his half-day workshop, Steven will give some insights on storytelling and shaping your content strategy.

He will show you a few tools to help you develop storylines, and find which channels are the best to engage your customers. At the end of this session you will have a overview of how to set-up a content strategy and channel strategy. Also, you will walk away with a few more ideas on how to tell your brand’s story.

Key take-aways:

  • Build profile of the ideal customer
  • Tailor messaging 
  • Build content around the customer
  • Deliver the right story to the right channel

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