Mara is the co-founder and CEO of Switchboard. On Switchboard people ask for what they need and offer what they have to give within a community they trust. She started Switchboard because she forgot the password to the alumni database at her alma mater, and this effectively shut her out of that network. She thought this was crazy. Mara bootstrapped Switchboard by designing tattoos through her calligraphy studio, Neither Snow.
In past lives she reported for NPR, traveled across Russia interviewing middle school students, and wrote a weekly food column that gave her permission to invite herself over to strangers' homes for dinner.