Intent on actively shaping a better world, Mel Lim is committed to understanding the processes of designing brands, and the ways they impact businesses and customers, both socially and environmentally. With over 15 years of international experience in project management, user experience design, and brand development, Mel established her own studio – MLD – in 2003. Her studio currently serves Fortune 100 companies and others, in the software and technology space, including Comcast, Varonis, and Axure. Mel’s work, which can be seen in London, Tokyo, Copenhagen, and all the way to the UAE, has won numerous awards including the Creativity Annual, PRINT, W3, IMA, American Institute of Architects (AIA) LA, The Webby, and has been featured in more than 500 magazines and blogs worldwide including New York Times, The Wall Street Journal, C Magazine, Lucky Magazine, Riviera, Interiors, and DMI-Design Management Review.
Mel was recently awarded the Women Leadership Achievement Award by the World Women Leadership Congress as a passionate leader committed to making a genuine difference through her innovative contributions and initiatives. She gives lectures and workshops at conferences worldwide including The Design Research Conference, China Productivity Center – Taiwan & Taichung, RGD Ontario, RE:DESIGN UXD and WebVisions. This year, Mel will be a visiting lecturer at San Diego State University’s Lavin Entrepreneurship Center and will reprise her role as the Global Advisory Council member for the World Brand Congress in Singapore.
This award-winning, Malaysian-born design leader received her foundation design diploma from the London Institute’s Central Saint Martins College of Arts and Design. She then moved across the world to attend the Art Center College of Design in Pasadena, California where she graduated with highest distinction, earning a Bachelor’s of Science in Environmental Design.