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Andy GoodmanManaging Director

Fjord Madrid

Andy is a pragmatic creative, shaping his work around a deep understanding of people, technology and markets. He's been a digital native since 1994 when he was wrote a documentary called "Secrets of the Internet". After a few years playing around in the games and interactive TV industries he fell in love with mobile, and now runs the Madrid studio of Fjord, a leading Service Design agency. Here he helps some of the worlds biggest brands transform their businesses through design thinking.
The earliest mark he made was the creation of the first iTV services in the UK with Sky Interactive where he was Head of Design. Andy and his team developed the first pay-to-play games suite for TV which made millions of pounds in their first few weeks after launch. They have gone on to be the single most profitable and best-loved element of Sky's iTV offering.

On the back of this success Andy moved to the games industry where he oversaw the development of pan-European cross-platform games services which broke new ground in quality and technical ambition, Andy was responsible for managing large scale complex projects with multiple stakeholders from the TV and digital industries and for delivering services that were profitable and exceeded customer expectation.

Since 2004 Andy has specialised in mobile and cross-platform convergent services, working on numerous strategic projects for companies such as Telefonica, Vodafone, Orange, O2 and Nokia and Samsung.
Andy is one of the pioneers of the Service Design industry, going beyond the interface to create service experiences that shape the world in which people are beginning to live. He joined Fjord in London in early 2008 where he was Director of Service Design. In October 2009 he became managing director of Fjord’s new studio in Madrid, which has rapidly become one of the most in-demand suppliers in the Spanish market and has the reputation as a transformer of the digital banking business for clients such as BBVA, La Caixa and Bankinter.