As senior vice president of marketing for IFC, Blake Callaway is a member of the network’s leadership team responsible for all aspects of brand marketing, with a focus on ratings and revenue growth. Callaway will lead IFC’s distinct brand positioning that was built around smart, irreverent comedy, “Always On, Slightly Off.” and expand beyond the early success of shows like Emmy® Award-winning Portlandia and The Increasingly Poor Decisions of Todd Margaret. In addition to overseeing all aspects of creative, on-air, and consumer marketing, Callaway will also focus on creating successful partnerships that reach consumers and appeal to advertisers.
Callaway joined IFC in October 2011 from Syfy where he most recently served as senior vice president of brand and strategic marketing. During his tenure at Syfy, Callaway was instrumental in the channel’s rebrand from Sci Fi, and leading the brand through many years of successful ratings and revenue growth. He oversaw the launch of many of Syfy's most successful programs including Ghost Hunters, Warehouse 13, Eureka and Tin Man.
Prior to Syfy, Callaway was at the forefront of communication planning for media and advertising agencies such as Kirshenbaum Bond’s Media Kitchen, Merkley + Partners and leading Hispanic Communications Agency Lopez Negrete. While at Media Kitchen, he developed the communications plans for several successful Syfy projects including Steven Spielberg’s TAKEN and Battlestar Galactica before joining the internal network team. Other agency assignments focused on a diverse portfolio of brands including Visa, Bank of America, Jet Blue, and Liberty Mutual Insurance.
Several of Callaway’s past marketing campaigns have been awarded industry accolades including Effies and Creative Media Awards, among other honors
Callaway holds a B.A. in business from Texas A&M University, and has been a resident of New York City since 1993.