Explore the Future of the Web

Julie BoothUX Architect / Product Owner – Digital Commerce

Columbia Sportswear

Julie (JB) Booth is a veteran UX / PO currently adapting years of User Centered Product Design with Agile Software teams into the fast-paced business of direct to consumer retail at Columbia Sportswear.  JB leads the UX practice for the E-commerce team where she has incorporated Lean UX techniques into improving customer experience and lifting conversion for the SOREL, Montrail, Mountain Hardwear and Columbia online brands.  


Portland 2015May 12 - 15, 2015