Explore the Future of the Web

The Content Competitive Advantage

Scott Cowley

Real content strategy produces competitive advantage. In this session, we’ll discuss effective strategy, drawing upon some of the latest academic business, marketing, and psychology research that most “content strategists” will never read.

Content strategy wouldn’t be complete without tactics and tools. Learn to execute your strategy in ways that will make your content higher quality and more residually impactful than your competitors (assuming they’re not in the session too)!

In this session, we’ll cover:

  • The VRIO framework for assessing competitive content prospects
  • Positioning content to maximize commerce, sharing, and public relations
  • Cross-channel testing and promotion across social networks
  • Keyword research and optimizing multiple content types for search
  • Content benchmarking and measurement

Get Tickets

WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

Register Today




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