The biggest barrier to people adopting your product or idea may not be design, engineering, price point or UX, but a lack of understanding. If you can’t explain your product or service, or why anyone should care, they won’t be motivated to take the next step.
Attendees will learn battle-tested explanation strategies from Lee LeFever, founder of Common Craft and author of The Art of Explanation. He will help you rethink how you communicate complex subjects and learn to solve explanation problems. Other points include: