Explore the Future of the Web

The Art of ExplanationBecause Design and Technology are Not Enough

Lee LeFever

The biggest barrier to people adopting your product or idea may not be design, engineering, price point or UX, but a lack of understanding. If you can’t explain your product or service, or why anyone should care, they won’t be motivated to take the next step.

Attendees will learn battle-tested explanation strategies from Lee LeFever, founder of Common Craft and author of The Art of Explanation. He will help you rethink how you communicate complex subjects and learn to solve explanation problems. Other points include:

  • Why explanations fail and how to fix them
  • The stepping stones to successful explanations
  • How to plan, package and present remarkable explanations
  • Specific tips for your next meeting or presentation

Get Tickets

WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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