Explore the Future of the Web

Science Up Your Designs

User experience research is a contact sport. When you understand your users - or potential users - you can build better products. Data doesn't explain attitudes, so we'll explore ways to science up your designs by talking to users.

Effective interviews with customers help you to gain a deeper understanding of people’s motivations, values, needs and behaviors. This workshop will cover the strategies and tactics you need to conduct research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet.

You'll learn:

  • Why qualitative data is important to crafting and reading quantitative studies
  • What steps to take to create a research study (from screener to script)
  • How to write/ask questions that get at the data you want
  • When to blend qualitative with quantitative data
  • What to include in a research report
  • Why it's important to build your research team from within and how to teach and motivate developers, designers, and other support team members to do user experience research with you

Get Tickets

WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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