User experience research is a contact sport. When you understand your users - or potential users - you can build better products. Data doesn't explain attitudes, so we'll explore ways to science up your designs by talking to users.
Effective interviews with customers help you to gain a deeper understanding of people’s motivations, values, needs and behaviors. This workshop will cover the strategies and tactics you need to conduct research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet.