Explore the Future of the Web

Make the Web Beautiful

Rafa Soto

"We connect naturally (not culturally) to beauty and beauty makes us instinctively happy"
–Denis Dutton, Philosopher of Art and Media Activist

There's a difference between art and beauty. Art needs a intellectual process and a cultural background to be appreciated, but as Denis Dutton said in The Art Instinct, beauty – in its opposition to art – is something instinctive. Regardless of culture, we all get touched by beauty. And not only that; it make us happy. Renato de Fusco mused that "beauty makes us feel good. It's a feeling, not an intellectual pleasure."

Beauty's relationship to the Web is paramount to success. The goal of any tool, app or platform is to help solve a need. And if the experience of solving this need is smooth, sensual and beautiful, it will make you happy. A physical example of beauty relates to architecture: Every building is functional. They keep you protected, warm and provide shelter. But if a building is beautiful inside or outside, it will not only be functional, it will make you feel good. If a city is full of beautiful buildings, walking around the city will also make you feel fantastic.

Let's make it our goal to bring beauty to the Web. That's the future.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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