As content strategy continues to grow, it's adapting to the needs of different organizations. Many UX-focused content strategists are now designing apps and products by creating meaningful, personalized experiences that feel like real conversations with users. Rather than focusing on web content and marketing, they’re tasked with making sure an organization's voice is heard across app interfaces, error messages, transactional communication, and more. These content strategists are becoming experience designers. It’s just that instead of visual elements, their main tool is words.
Lauren will talk about her experience on product teams, and will demonstrate some of her go-to content strategy techniques and tools. From pattern libraries to visual audits, see how content strategy can be used to strengthen digital product experiences.