Big Data, Predictive Analytics, Machine Learning. All big topics regarding impact on the future of technology for businesses, education, governments, and NGOs. Today, the opportunities for uncovering patterns in behavior go way beyond simple vanity metrics. As strategic designers, we need to understand what we have at our disposal from which we can learn about our end-constituents. As business leaders, we need to consider the interdependence we have with not just our suppliers, employees, and clients, but also society and the environment. In this talk, we’ll look at ways to push the boundaries to learn how we might leverage the data sciences to quantify – and learn – how we impact our the “greater whole” with the products and services we design.