We’re quite often encouraged to jump in a room with like minded individuals, put our heads together, and brainstorm on different ideas. We call it collaboration. However, is this type of “collaboration” really that beneficial? Does it yield the highest number of ideas or the best quality ideas? Most commonly, no.
Collaboration truly succeeds when approached with constraints that allow the right people to get together at the right time. One constraint may include ensuring participants have varied skillsets. Another may include requiring participants to bring ideas into the brainstorm rather than using the time for ideation alone.
Constraints provide a valuable framework for collaboration, and shouldn’t be ignored or broken-down. Welcome them and watch your productivity skyrocket.