Explore the Future of the Web

Can Design Be an Excuse to Start a Conversation?

During this talk, Gastón will expose his thoughts about the importance of the visual image and how the use of technology and new devices have changed today's life. His goal: to hack the environment, bring happiness and mix surprise with spontaneity with design. He'll discuss how to use technology and design to connect brands with people and explore how these methods have been used by Unofficial Report to give a voice to audiences, offer quirky and alternative views, and unveil an "unofficial", behind the scenes view of events.

As a method for shifting the viewer perspective into that of an active participant, Gastón will share his work as a researcher at F A B R I C A, the Communication Research Centre of Benetton Group in Italy, and will talk into some of his consultancy case studies, personal design inquires and artistic research. These include how to...

  • emphasize the importance of seeing, hacking, transforming and working with our context
  • encourage the audience to break the boundaries between work and the world
  • promote the incorporation of happiness as a vehicle of change

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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