We all know first-hand that good user experiences lead to loyalty behaviors, like repurchase and recommending. We all have products we love because they are so enjoyable to use. Yet user research and usability are often secondary concerns to other attributes. For example, security and privacy are widely held as crucial to software and online services, in part due to their accompanying legal obligations. Can accessibility, with its legal imperatives, provide a driver for closer attention to user experience?
In this session, we will explore: