Explore the Future of the Web

Accessibility as a Driver for UX

We all know first-hand that good user experiences lead to loyalty behaviors, like repurchase and recommending. We all have products we love because they are so enjoyable to use. Yet user research and usability are often secondary concerns to other attributes. For example, security and privacy are widely held as crucial to software and online services, in part due to their accompanying legal obligations. Can accessibility, with its legal imperatives, provide a driver for closer attention to user experience?

In this session, we will explore:

  •     A return-on-investment rationale for putting resources to creating positive user experiences 
  •     How the policies and laws that compel creation of accessible products can prioritize user experience activities 
  •     How to integrate accessibility into user experience activities 
  •     How to position activities such that accessibility and user experience become a “C-level” concern

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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