Explore the Future of the Web

Techniques to Recruit Participants for Customer Research

Tomer Sharon

Recruiting unbiased, representative participants for your customer research ensures the validity and reliability of the data and feedback you gather. In this workshop, you’ll learn techniques for creating a pipeline of representative members of a product’s target audience who are willing, capable, and available to participate in research. You’ll do this by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch a targeted (and free) participant recruiting campaign.