Explore the Future of the Web

Design StudioA Method for Idea Generation, Critique and Iteration

The generation and exploration of ideas is a critical early step when designing products, services and websites. The work done in this stage will help set a path for the future of whatever is being created. It will also begin to solidify the problems and challenges the new design will and will not address.
But trouble often arises at this early stage for a number of reasons:

  • teams may lack an effective structure or process for generating ideas, falling back on the non-descript “brainstorm” session
  • various members of the team, beyond just the design team, may have their own ideas for the product.
  • there isn’t an efficient structure in place for capturing, evaluating,  and eliminating ideas and more…

The Design Studio is a method for idea generation, evaluation, refinement and even elimination. It takes place in a collaborative, fast paced, interactive environment that leads to a shared understanding of the product, the problems it will address and how it will address them.

Participants will be presented with an idea for a potential product and a partial scenario describing how a user intends to use the product. They will then be split into teams and, through the Design Studio process, generate, evaluate, and refine their ideas for the product’s design.