Explore the Future of the Web

The Business of Play

Play isn't just for kids and heavy gamers. Anyone with a FourSquare account knows that - and the stickiness of a badge and a leaderboard. But a good, playful user experience isn't about those surface elements either- it's about creating an environment with well-understood rules, meaningful objectives, and a sense of fun. Whether you're trying to encourage people - or yourself - to save money or to lose weight, a focus on game mechanics and play could be trump card you're looking for.

In this session we'll discuss case studies in playful design, to show how it's been used for a variety of goals:

  • Connecting customers with brands by providing a story they can participate in
  • Engaging children in self-motivated learning, at ages where many are at risk of dropping out
  • Increasing personal health and wellness