Explore the Future of the Web

Keep Asking Why

The most subtle skill that designers develop in their careers may be the most powerful: the ability to ask Why? Critiquing work, learning from others, engaging with clients, mentoring their juniors, evolving their organizations, and changing the world all depend on a calm, supportive, and engaging ability to ask Why?

Even though daily tasks will change over the course of designers' careers, this ability to question will keep them thriving. Let's look at the four components that help us ask a well-timed and well-framed Why? Optimism. Curiosity. Tenacity. Compassion.