Explore the Future of the Web

Doors, Walls and Old TreesPrioritizing to Get Simple

We live in a world of increasing complexity, time challenges and utter distractions. As designers, we're routinely called upon to create digital experiences that help reduce perceived complexity, remove unnecessary "noise" and potential frustration for our users. It's an attempt to create a bit less stress, ease decision making and perhaps even instill a bit of surprise and delight.

So what happens when you experience the same sort of chaos in your own personal life as a designer?
A perspective, or a framework, is born to tackle it.
And, of course, it's then applied to how you approach the things you create.

This session will share in the personal discovery that derived a framework for identifying the strategy, purpose and evaluation technique for simplifying the experiences we create.