Explore the Future of the Web


Using the WavelineMapping Premium Value to the User Journey

Businesses mostly care about value but they define it in narrow, mostly functional and financial terms  yet, the biggest value is qualitative and comes from meaningful experiences. The waveline is a new tool that helps designers and developers better design and communicate the inherent value in the user experience, built from premium value at the start. It helps prioritize qualitative value in a way that designers can understand and follow. The waveline makes use of new data from design research techniques that go beyond the standard tools and help structure the conversation of products and services around a narrative of user interaction and the most valuable parts of the customer relationship.

What you’ll learn: 

  • New design research tools for uncovering user emotions, core meanings, and design triggers
  • How to organize the current usr experience in terms of emotions and core meanings
  • How to identify the best opportunities for generating new customer value (and how to visually communicate these to others)
  • How to generate a new narrative of the customer relationship focused on emotional and meaningful value.


Who Should Attend

This workshop is for any designer or developer professional looking to better understand the melding of business value and customer experience. Those who seek to change the conversation about their own work and value to their clients and organizations will learn a new frame for that conversation. Attendees can immediately use these new tools to modify the work they already do and extend it in terms of value.