Explore the Future of the Web

Bill DeRoucheyPrincipal Design


Bill DeRouchey is a principal designer for GE, tackling massive design problems involving business processes, design systems, and analytics, currently focusing on jet engine performance and service.

Bill has been shaping, framing and distilling information for over 20 years, as creative director, product manager, interaction designer, interaction architect, writer, and so on. He loves focusing on language, how people name things and therefore think about the world surrounding them.

Previously he was the creative director at Simple, a financial start-up rebooting personal banking, a director of interaction design at Ziba Design, and a global director of the Interaction Design Association (IxDA).


Portland 2013May 22 - 24, 2013
New York 2013Feb 27 - Mar 1, 2013