Explore the Future of the Web


Keynote Sessions

The Axe Cop StoryHow Two Brothers Created a Massively Popular Online Comic Series

The Axe Cop saga began on a Christmas holiday when Ethan Nicolle, a 29 year old comic book artist, and his 5 year old brother Malachai, came up with an idea for Axe Cop, a gruff, tough police officer who wields an axe to battle bad guys.

Present ShockWhen Everything Happens Now

Our society has reoriented itself to the present moment. Everything is live, real-time, and always on. It's not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It's more of a diminishment of anything that isn't happening right now - and the onslaught of everything that supposedly is.

Amp Up Your CodePerformance-Driven HTML5 and CSS3

Shay Howe

There are a million ways to write HTML and CSS, and everyone has their own, but is there a right way? Our code needs to be well structured, written in an organized manner, and performance driven. Sharing code with others should be a joyful experience, not absolute terror.

Build Your Brand the Rock Star Way

Rafa Soto

Most brands spend an insane amount of money in advertising. They read a ton of books on marketing and churn out a ridiculous number of powerpoint presentations.  As a result, their consumers become more and more skeptical. Rock Bands on the other hand, despite having never read a single marketing manual in their lives, have die-hard fans, waiting in line for hours in order to catch a glimpse and buy a t-shirt.

Building Mobile Applications with Web Standards

Kevin Hoyt

If you are building for iOS, the you use Objective C and Xcode.  If you are building for Android, then you might use Java and Eclipse.  And if you are building for BlackBerry, you will find yet a different Java.  But all these devices have a modern browser capable of leveraging many of the emerging web standards.  So why not use that browser to build applications that you can deploy in the various application stores?  Welcome to PhoneGap.

The Business of Play

Play isn't just for kids and heavy gamers. Anyone with a FourSquare account knows that - and the stickiness of a badge and a leaderboard. But a good, playful user experience isn't about those surface elements either- it's about creating an environment with well-understood rules, meaningful objectives, and a sense of fun.

Changing Content, Changing Culture

Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that's more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances. 

Creating Animated Music Videos with CSS3 and HTML5

Rachel Nabors will show you how to make a browser-based music video using the HTML5 audio, JavaScript and CSS3 animations. Load assets, loop music, and fire events using JavaScript. Animate images and backgrounds with CSS3. Even if you never need to make a music video, you’re sure to come away with a head full of ideas.

The Honey Badger WayOr, How I Learned To Get Things Done

HTML5, CSS3, JavaScript, Responsive Design, Mobile First, Content Strategy — Honey Badger Don’t Care!  Sure, it’s important to keep up with the latest and greatest technologies, design patterns, and trends, but they can far from guarantee your success in the real world. It is your ability, or lack thereof, to understand and work with other people —your project team, stakeholders, and users — that often determines the success of your project, as well as how you feel along the way. And chances are, it is the skill that you spend the least amount of time working on because it's the "soft skill" that's really the hardest one.

Keep Asking Why

The most subtle skill that designers develop in their careers may be the most powerful: the ability to ask Why? Critiquing work, learning from others, engaging with clients, mentoring their juniors, evolving their organizations, and changing the world all depend on a calm, supportive, and engaging ability to ask Why?

Obama for America 201210 Lessons Learned from Real-Time Design for High Stakes

Jason Kunesh

Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. I'll share best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible. Tall tales, examples & plenty of QA to go around.

Storytelling on the WebNew Techniques and Ideas

What does storytelling  mean in a digital world? We have augmented reality, touch screens, and even geolocation as techniques to tell stories to our audiences. The proliferation of screens also means we can spread our narratives across multiple viewports. We have so many options available to tell children's stories, mysteries, even non-fiction, but are we using them effectively?

Transforming Mass MediaHow It Changes To Adapt Or Dies

Technological advances have changed most (2D) creative and informational mediums, some with dire impact (news) and others with grand opportunity (visual storytelling). Richard discusses the powerful changes on these forms of communication, with a focus on narrative and graphic storytelling.

Typography is the New Black

In recent years web and motion designers have woken to the power and centrality of typography in visual communication. Phinney presents an array of of the best cutting-edge typography, alongside a few cautionary tales of how crap typography can contradict a message or damage a brand.

Using CSS Regions to Create Magazine-like Layouts for Any Screen

Publishers are targeting mobile devices with their digital publications. But the current approach of rendering fixed layouts for each screen size and orientation out there is a major, time-consuming problem. There really is no "one-size fits all" solution, so let's get rid of it!