Creative play is essentially a mindset where you allow yourself to experiment, fail, take risks, and make discoveries. I will speak about the value of play and as a tool for creativity and innovation. Play was crucial to my own development as a designer, and I will share how it influenced my career path and how its a part of the process I do today. We all know the best games have a strict set of rules, and I think the same goes for creative work. I think rules and limitations helps creativity thrive. It’s difficult to do something great when the possibilities are endless.
Through recent work at Sagmeister & Walsh I show how I create my own rules which helps guide to solutions, and when they can be broken. I do promise at least a few laughs as well :)