Explore the Future of the Web

Designing for SustainabilityA Guide to Building Greener Digital Products and Services

Tim Frick

Over half the world's population is online as consumers continue to embrace the Internet of Things, virtual reality, and other emerging technologies. By 2020, it is estimated that there will be seven devices per person on the planet. Meanwhile, companies continue to migrate business processes online at breakneck speed. Knowing these things, we have to ask: “What is the impact of our data?” With electricity needs that rival a country the size of Germany, the internet has a larger environmental footprint than that of the airline industry and will continue to grow as more of the world’s population gets online. 

What can we do about it? When it comes to the internet, people-friendly is also typically planet-friendly. 560,000 agencies around the world make hosting, UX, and design decisions on behalf of their clients every day. These decisions directly impact internet sustainability. This session—based on content from the O'Reilly title, Designing for Sustainability: A Guide to Building Greener Digital Products and Services—will outline a design framework for creating a cleaner, greener internet while still meeting business and marketing goals. 


  1. Learn why sustainable practices will be increasingly important as the internet continues its rapid growth.
  2. Discover a design framework for creating more sustainable digital products and services.
  3. Hear about organizations large and small that are already taking steps toward building a cleaner, greener internet.
  4. Walk away with simple tactics you can use to make your own digital products and services more sustainable.