Explore the Future of the Web

Creative LeadershipThe Value Design Brings to Business

Designers often have an uneasy collaboration with our “business” peers because, among other things, we focus on different types of value and we thinking of experiences in different terms. Designers have specific skills that are increasingly critical to business success and customer satisfaction, alike. In particular, designers understand and work well with qualitative value whereas most of our peers focus solely or mostly on quantitative value. Nathan will talk about bridging this divide with new perspectives and new tools so that designers can provide more strategic value to clients, customers, and leaders.