Explore the Future of the Web

Visceral Brand Perception and Typography

Jim Kidwell

Creating and maintaining a strong and lasting brand is all about the details. Every decision, all the way down to your brand’s typographic selection has a visceral affect on public perception.
Join typography expert Jim Kidwell for this whirlwind tour of how various brands have utilized typography throughout the years. Learn from the real-world examples from both current and historical typographic successes and failures.
Whether you’re looking to rebrand soon, want to select some new fonts for your website, or just need to learn more about typography, you’re sure to come away from this talk with a new critical eye toward typeface selection and utilization.