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Ian CollingwoodCo-founder


A specialist in UX and Design Thinking, Ian teaches organisations to look at the world through the eyes of their customers. His design consultancy, UXdna, drives transformation by introducing customer-centred thinking and practice into the corporate culture.

He's worked with Orange, Telefonica, Vodafone, LG, Sanoma, Samsung, Rated People, The Economist, Microsoft, Sony and the BBC.

Ian also teaches Design Thinking at ESADE business school, speaks at various conferences, and mentors with several European startups and accelerators, including Google NEXT, Seedcamp, Rockstart and TechStars.

He is a keen maker, a co-founder of MADE, the Barcelona hackerspace, and co-organiser of Barcelona's Mini Maker Faire. When he's not working, he enjoys curing and smoking homemade gourmet bacon and making marmalade from oranges surreptitiously harvested from the trees around Barcelona.