Explore the Future of the Web


Bob Dylan and the Interactive Future of Storytelling

Yoni Bloch

Yoni Bloch, founder and CEO, of Interlude will share what’s next for film and music in the world of interactive videos. Attendees will discover just what makes this art form so compelling, how technology can empower consumers by providing greater personalization and choice, and what powerful insights can be gained from understanding how users engage with the medium. As evidenced by Interlude’s “Like A Rolling Stone” for Bob Dylan, interactive videos offer entirely new possibilities for digital creatives in the post-MTV/YouTube era.

Bridging the Innovation Culture Divide

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services and UX developers get stuck in the middle (between customers, managers, and financial decision-makers). The cultures of business and design (and engineering) are very different and need to be bridged before they can work effective together. This isn’t limited to only the product development and strategy teams but must reach throughout the organization in order to be successful.

Commit to the Crazy

Kate explores harnessing the power of accumulation and consumption through a system of rules to structure creative chaos. Commit to being a vigilant "Art Soldier" - keep making, keep moving.

The Convergence of Creative Disciplines and Technology

Today, creativity is more than a limited field. From past  to present, it´s almost impossible to classify a design or art piece into one unique category. Designers are becoming less specialized in a single field or rarely work alone. Disciplines are in a cycle of flux and creative processes are becoming more collaborative; this effect is bringing about a democratization of technology in new media, arts and interaction. For "creative coders" in digital arts, each project is now different from the previous one; we're typically working with creative people from different fields, backgrounds and perspectives. This mix makes the projects more interesting and improves the outcomes, adding a new level of universality.  

Data and Algorithmic Bias in the Web

The Web is the largest public big data repository that humankind has created. In this overwhelming data ocean, we need to be aware of the quality and, in particular, of the biases that exist in this data. In the Web, biases also come from redundancy and spam, as well as from algorithms that we design to improve the user experience. This problem is further exacerbated by biases that are added by these algorithms, specially in the context of search and recommendation systems. They include selection and presentation bias in many forms, interaction bias, social bias, etc. We give several examples and their relation to sparsity and privacy, stressing the importance of the user context to avoid these biases.

Getting Away With Shit

Like many designers, Timothy Goodman is held down by rules and parameters that constantly stifle him. So how does he get his own sensibilities into his work? A couple of years ago, he decided to redirect his design career and push himself into new, scary, and unexpected territory through drawing, writing, and personal projects on the internet. He rather approach graphic design as a practice, not as a profession. Join Timothy has he reveals his way of getting away with shit.

Hit it with a Pretty Stick

Jenny Lam

Thoughtful, coherent, and professional visual design will not only help you shape the user experience, but also inform people about what your site does, how it works, and what your brand stands for. It sets the stage for a user experience that's emotional as well as functional. In this session, Jenny will discuss fundamental aesthetic principles that can be applied to web experiences of all shapes and sizes, present some objective tools for creating or critiquing site aesthetics, and offer techniques on how to fold aesthetic thinking into your organization’s culture and the development process from day one.

The Importance of Side Projects

Matt Haughey

The lowly side project—you know that thing you do for fun when you have some downtime? The history of the Internet is rife with stories of side projects starting as innocent little ways to kill some time or scratch an itch only to turn into something much larger. From Blogger to Flickr to Twitter to Slack, a lot of very popular services started out as small side projects before eclipsing the very thing they grew from. And they’re not just important for startups, they’re also vital to anyone working on the web today. Thanks to a plethora of self-directed learning sites, there’s not much stopping you from building anything you can dream as your next side project. In the end, they’re great ways for anyone to expand their skill set, build on their hobbies, and impress future employers.

Intuition and Reason in Design

“I don’t know” is certainly the most common answer I give to my clients’ questions. That may sound crazy, but I actually think it’s the smartest thing you can say as a freelancer. BUT I know how to find out, and when I do, I'll deliver them the most informed and creative answer they have ever heard. User surveys, forms, interviews, A/B testing, big shift and even street events, "I will explain how to combine the power of intuition with logic and reasoning to reach very significant results. Because after all,  the biggest barriers to great work and creativity is not money, time or technical limitations but MENTAL obstacles.

Make Your Own Rules

Creative play is essentially a mindset where you allow yourself to experiment, fail, take risks, and make discoveries. I will speak about the value of  play and as a tool for creativity and innovation. Play was crucial to my own development as a designer, and I will share how it influenced my career path and how its a part of the process I do today. We all know the best games have a strict set of rules, and I think the same goes for creative work. I think rules and limitations helps creativity thrive. It’s difficult to do something great when the possibilities are endless.

Poetry for RobotsA Digital Humanities Experiment

In 1989, scholar Norman Cousins published a piece called The Poet and the Computer. Anticipating the computer revolution at his doorstep Cousins makes a plea: do not allow our machines to dehumanize us. And he offers a specific prescription against the potential malady - poetry. At Poetry4Robots.com, we’ve made the experiment live. This ‘digital humanities experiment’ is being conducted by Neologic Labs, Webvisions, and Arizona State University's Center for Science and the Imagination.

The Sins of Creatives

Rafa Soto

The root of the word sin used by the Greeks and the Jews meant to err, to trespass the rules or the established moral. Yuval Noah Harari says in his book Sapiens that all order created by man is full of internal contradictions and therefore is prone to disorder. Virtually, prone to error. And if people, in general, have contradictions, I can’t even start with creatives, who due to the nature of their job (normally) have a mental structure that is closer to that of a merry-go-round than to that of a crystalline lake at the top of the Alps.

There's No Such Thing As A UX Team

Gino Zahnd

Gone are the days when designers "illuminated" non-design peers about the value of design. High performance companies have repeatedly proven that if your entire organization isn't functioning through a UX lens, you're screwed. UX isn't a team in an organization. It is the organization.

Three Things I’ve Learned as a Designer

Steven Cook

Today, designers need to approach their work with an understanding of how mediums play with one anther. Many designers and tech-heads, however, seem to suffer from tunnel vision—getting caught up in one discipline, not thinking or caring about what someone else may be doing on the other side of the office. I’ve seen it, and it’s lead many down the path of unimaginative ideas and equally flat results.

A ‘Reconfig’ for Digital Health That Lives Up to the Buzz

Veron Lai

In the last few years, it seems you can’t turn a corner without hearing about digital health. From IoT pill reminders and gamified fitness apps to virtual counseling and doctor video consultations, digital continues to transform how we engage with healthcare. It’s shifted the focus of our interactions with health data, products and services from people centered to people powered. However, despite the insights, innovation and buzz, digital solutions are falling short of expectations – largely due to poor implementation within the holistic healthcare system. 


Join us in Barcelona

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