Explore the Future of the Web

Hit it with a Pretty Stick

Jenny Lam

Thoughtful, coherent, and professional visual design will not only help you shape the user experience, but also inform people about what your site does, how it works, and what your brand stands for. It sets the stage for a user experience that's emotional as well as functional. In this session, Jenny will discuss fundamental aesthetic principles that can be applied to web experiences of all shapes and sizes, present some objective tools for creating or critiquing site aesthetics, and offer techniques on how to fold aesthetic thinking into your organization’s culture and the development process from day one.