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Social Experience DesignShifting The Focus Where Really Matters

Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors.

This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. It will provide you a grounding in how to manage projects with social dynamics, how to properly use motivation and how to design for it.

The content of the presentation will be a first introduction of a method developed for over 4 years with Gianandrea Giacoma, psychologist and consultant, plus my professional experience ranging from consumer to enterprise products.