The quality of data coming out of your customer research depends completely on the quality of your study participants. But if you’re still asking random strangers at Starbucks to test your latest design — or if you think that your designer, programmer or CEO’s views represent your audience’s — you’re designing in a bubble.
The right approach is to recruit representative participants for your customer research. That’s why you need to spend an afternoon with Tomer Sharon, senior user experience researcher at Google.
And now you can.
In his WebVisions Portland workshop “Techniques to Recruit Participants for Customer Research,” Google’s awesome Tomer Sharon will reveal practical techniques and practices to develop an almost unending flow of excellent study subjects by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch a targeted (and free) participant recruiting campaign.
It’s the best money you’ll spend all year.
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For the cost of a Three Day Pass, you can attend Tomer’s workshop “Techniques to Recruit Participants for Customer Research” and see his keynote session “WWE Ethnography: Let’s Get Ready to Rumble!” It’s all happening at WebVisions PDX, May 7 – 9 at the Oregon Convention Center. Register now and you might win a pair of Google Glass. Go Blazers!