Late last year a guy named Matthew Lew wrote about the need for Ticketmaster to redesign their tickets. Why? Because it’s clear that they were designed decades ago without much consideration for how people interact with the tickets. From the type of paper being used to ticket size to layout, Lew used his design skills to solve several problems:
It’s difficult to read, especially when the lights are darkened in a concert venue. The monospaced and capitalized type make it difficult to distinguish the different information on the card.
The ticket design is as old as the cassette tape. Only cosmetic improvements have been introduced, but never a thoughtfully remastered design. If Ticketmaster is supposed to be the best service to buy tickets,maybe its design should live up to their name.
It’s the only major ticket service that still prints tickets. Print-At-Home tickets and mobile tickets are popular options, and startup companies are on a crusade to beat Ticketmaster in the competitivedigital ticketing market. Ticketmaster is the only major company with the real power and capital to make their tickets into beautiful pieces of ephemera that become mementos of an experience—something a PDF just can’t do.
Its tickets are lacking anti-counterfeiting measures. It’s no fun when shady ticket sellers make convincingly fake tickets to naive buyers. If tickets cost $50+, shouldn’t it have the same anti-counterfeiting tactics as a $20 dollar bill?
Thus Ticketmaster would go from using this: