Sorry, but in an interactive world even great visual design just isn’t enough any more. It’s time for designers to go past the visual design principles that we all learned, and step into the often unknown realm of experience design. Because, in the new world of web and mobile devices, a good visual design does not necessarily translate into a good user experience. And a good “experience” is what people want, even expect.
In “Design Principles: The Philosophy of UX”, you will learn to go beyond visual design. Whitney Hess will share a universal set of user experience design principles, and help you figure out how to create and use your own set of guiding principles, principles to take what you do to the next level. Find the philosophy that cultivates positive experiences for your users.
Whitney consults primarily with startups and has collaborated with Happy Cog. She was on the design team at Liquidnet, an international financial software company, and an interaction designer at Digitas and Tribal DDB. Whitney writes about improving the human experience on her blog, “Pleasure and Pain”.