The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to—and that’s not always on your website.
The future of design is everywhere the customer touches our product or service—digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
In her interactive workshop “The Future of Web Design Isn’t Just the Web: Design for Cross-Channel Experiences,” REI’s Samantha Starmer will provide specific tools and recommendations for designing for a full experience lifecycle across all channels and touchpoints.