Religions and governments have done a better job creating divisions than promoting solutions on a global level. Some folks say they’ve lost faith in both to make the world a better place. So who are folks looking to?
Multi-national brands, with the reach, budget and local impact most governments can only dream of. As agencies responsible for creating brand culture, experiences and technology in a world of shifting channels and evolving communications, can we ‘hack the channels’ and help brands do well AND do good?
In his session on “World Changing Brands,”, Renny Gleeson peers into the future to see if advertising change the world – and meet and exceed brand and business objectives. Renny is global director of interactive strategies at Wieden + Kennedy and has been interactive since he got his TRS-80 RadioShack microcomputer in the ’70s. He’s worked all sides of the interactive marketing space—from client, to agency, to publishing/sales—beginning his “career” as an animator and game designer creating online and CD-ROM games, before helping to found Saatchi & Saatchi’s Darwin Digital company in 1997.