Youth cram their days with hours of activities, so how do you build a web site or digital experience that attracts and keeps their attention? How do you hold their interest long enough to engage, educate or entertain them? Barbara will cover examples of successful preschool, kid and tween websites and what makes them capture a child’s imagination.
Since becoming a producer at Smashing Ideas in 2003, Barbara Pritchard has led the development on hundreds of projects for top kid destinations such as Nickelodeon, Disney Channel, Hasbro and PBS Kids.
In her session on “Developing for Digital Kids,” Barbara discusses that whether it’s a game, an activity or a full-blown site, the way kids interact with online content is different from how adults do. From making child-friendly navigation to adding fun and fascinating content, there are certain rules of thumb to follow to make a site that delights kids. Attendees take away design and development tips on building successful sites for this unique and lucrative market.