Explore the Future of the Web

Storymapping the User Experience

Donna Lichaw

What does a great user experience have in common with a great story? Everything. While creating a user experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, taking a story-first approach to design will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.

Learn how to:

  • Craft and communicate simple and impactful narratives.
  • Incorporate rapid storytelling tactics into your workflows, meetings, and projects.
  • Imagine, fine-tune, and test product ideas, features, UIs, and flows on the fly.
  • Map and reverse engineer existing and future user experiences onto narrative arcs.
  • Quickly and effectively assess strengths, weaknesses, gaps, and opportunities for products, features, content, and functionality. 

This workshop will feature a mix of lecture and hands-on group work and activities. Participants will leave having created a few different types of experience story maps and with an understanding of how to fold it into their workflow and design or strategy practice.

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Explore the future at WebVisions NYC, Portland, Barcelona and Chicago.