Explore the Future of the Web

Mental Model DiagramsExplore How to Derive Ideas

Indi Young

Know anyone who's trained to run a marathon? Done it yourself? You might understand how involved it is: layering on the miles, tracking your progress, trying not to injure yourself. Even if you aren't personally acquainted with the pain and blisters, a mental model diagram can help you understand the details. The diagram gathers patterns from different perspectives and approaches that people have during their training, and it allows organizations to see how well they are supporting runners--and where they are failing.

How Can You Better Support People Training for a Marathon? Let's say you're a member of an organization that aims to support runners. Maybe your organization is a nonprofit who puts on marathons or helps raise funds for charity; maybe your organization sells running shoes, apparel, or tracking systems. In this workshop you'll have a chance to see how you might apply knowledge from a mental model to your organization's goals. After a review of how other organizations have used mental model diagrams, attendees will divide into groups and use an existing mental model diagram about training for a marathon for just this purpose. Each team will get to invent a brief history and business model for the organization they represent for the workshop. Then the group will use the diagram to extend their services, following a direction that becomes evident to them through the data depicted. The workshop wraps up with each team presenting their idea, along with appropriate history, drawings, and acting.

Learn this:

- How to see past your existing offerings to the intent of the people you hope to support.

- How to create new concepts that are an exact match for a clearly defined part of what people are trying to achieve.

- How to balance organizational objectives with the reasoning that goes on within people's minds and hearts.

– – – – – – – –

Explore the future at WebVisions NYC, Portland, Barcelona and Chicago.