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Posts Tagged ‘Jared Spool’

Feb 25, 2011The Best is the Enemy of the Good: Similarities in Perfection Between Magic and Designby editor

Jared and Reed SpoolUltimately, we want to provide a perfect experience—one devoid of flaws and full of delight. This is where experience design and professional magic have much in common: both are driven by the desire for perfection.

What you may not realize, however, is that professional magic has a hundred-year jump on experience design. That field’s drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind that drive has gone through many years of refinement and maturation. Experience designers have a lot to learn from the ways professional magicians approach their craft.

In their one-of-a-kind presentation “The Best is the Enemy of the Good,” the father and son team of Jared Spool (who studies design) and reed spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.

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Mar 25, 2009Cooking Up Gourmet User Experiences on a Fast-Food Budgetby editor

Jared Spool

Hiring consultants, renting expensive lab equipment, and taking months to analyze results are not in the cards for most teams. Fortunately, they aren’t the only option for cooking up a great experience. There are very inexpensive and fast techniques and tricks that teams can use that will help them see great improvements to their designs.

In his Thursday morning keynote presentation, Jared Spool will share these “fast-food budget” techniques, showing you cost and time effective methods for extracting the core benefits of any user experience design process. You’ll learn simple ways to gather information about your users, the tasks they are doing with your designs, and how well the designs meet their needs. In turn, you can use this information as you continue to make changes, thereby making each new release that much more delightful.

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Jan 29, 2009Jared Spool to deliver Thursday morning keynoteby editor

This year, WebVisions is welcoming back Jared Spool as a keynote speaker for his timely presentation on “Cooking Up Gourmet User Experiences on a Fast-Food Budget.” Even when organizations are tightening their belts, there are still inexpensive and fast techniques that teams can use to improve a website’s design and usability. In his keynote, Jared will share these “fast-food budget” techniques, showing cost and time effective methods for extracting the core benefits of any user experience design process. Learn simple ways to gather information about your users, the tasks they are doing with your designs, and how well the designs meet their needs. In turn, the information can be used to continue to make changes, thereby making each new release that much more delightful.

Jared will also be doing a workshop on “Designing for Content Rich Sites” on Wednesday, May 20th from 2:00 – 5:00pm.

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