Dreamer of the future. Cathy is always looking for ways to apply design thinking to solve complex problems and create meaningful solutions. Cathy builds businesses and open new markets based on the belief that the design thinking can really change the world. She has worked across the globe in North America, EU, and MENA serving the worlds biggest businesses providing innovation consulting for the last 10 years.
Cathy can be found mostly in London, where she helps startups shape their businesses and vision.
Prior to this, Cathy has worked in agencies like frog and fjord. She practices and talks about business design and experience strategy, with a human-centric focus.
Secretly, Cathy is a gynoid that runs on Whisky.