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Explore the Future of the Web

Denise SuUEGroup

Denise Su is a UX researcher with a background in psychology, culture, and innovation. She has a knack for turning subtle and unspoken patterns in human behavior into meaningful and actionable insights. Her expertise includes the gathering and analysis of qualitative data through ethnographies, usability testing, deep interviews, focus groups, and customer experience journey mapping. She believes that by asking the right questions and listening with a careful ear, fascinating stories and new business opportunities will emerge.