Kent is widely known in both the online video and entertainment communities as an online video pioneer. In 2005, he co-created the web series Ask A Ninja, one of the first breakout success stories on YouTube. The series has been viewed over 160 million times, quoted on the floor of the U.S. House of Representatives, featured in the New York Times, Wired, and numerous other publications and blogs. The series resulted in a number of wins for Nichols - the YouTube Award for Best Series, a Webby and a Streamy and he was nominated by the PGA for Digital series. He’s spoken at industry and other conferences including TED, Google Zeitgeist and SXSW.
Nichols began helping independent creators to get their work distributed across the web and help them build audiences. He has worked with PewDiePie, Ray William Johnson, Rooster Teeth, CaptainSparklez, Markiplier and other top talent as the director of creator and talent relations at Blip (2011-2013) and again at Maker Studios (2013-2014).
Nichols is currently starting a company to help fund digital content and independent television and is a mentor at the Oregon Story Board.