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Peter MerholzVP of Global Design

Groupon

Peter recently joined Groupon as it's VP of Global Design. Prior to that, Peter was most notable as co-founder of premier UX consulting firm Adaptive Path. Peter's personal professional mission is to understand why it's so hard for businesses to sustainably and repeatedly deliver great experiences, and to figure out how core business practices must change in order to do so.

A thought leader in the web design industry, Peter has written for a variety of publications, including the Harvard Business Review Online and regularly presents at conferences all over the world. He co-authored Subject to Change: Creating Great Products and Services for an Uncertain World.

In 1999, he coined the word 'blog' on his website, peterme.com, when he jokingly shortened 'weblog' into 'we blog.'"