As principal of Content Science, Colleen has advised Fortune 50 companies, government agencies, nonprofits, and boutique brands on content and user experience strategy. Colleen shares insights from her consulting in her two books with New Riders: Clout: The Art and Science of Influential Web Content and Does Your Content Work?
Colleen also founded ContentWRX, a software service that enables organizations to evaluate whether their content is effective.
With more than 15 years of experience and an M.A. in technical communication, Colleen has held past leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). Colleen regularly speaks for conferences around the world and gives guest lectures for institutions such as University of Georgia.