George is the co-founder of Greater Good Studio, an award winning consultancy that designs tool for positive behavior change. He is also a tenure-track Professor at the School of the Art Institute of Chicago. He brings 7 years of design consultant experience at IDEO, working across the healthcare, consumer packaged goods and consumer electronics industries. In addition, he brings his experience in the public sector working for the Chicago Transit Authority as the agency's first human-centered designer. He remains hopelessly optimistic that our greatest collective challenges can be tackled together for the greater good.