Dennis is senior vice president of brand and digital activation/general manager of festivals for TBS, TNT and Turner Classic Movies (TCM). He is responsible the digital teams for the three networks, as well as brand initiatives like TBS and Just For Laughs’ annual comedy festival in Chicago, the TCM Classic Film Festival in Hollywood, the TCM Classic Cruise and TNT’s Dramatic Difference project. He is also responsible for brand-related commerce initiatives, such as TCM’s extensive online store.
Adamovich, who has most recently served as senior vice president/general manager of TBS comedy festivals, came to the company after serving as senior vice president of marketing for Turner Broadcasting’s Cartoon Network, Adult Swim and Boomerang, where he was responsible for strategically planning and implementing efforts to build viewer preference and loyalty to the animated networks. He expanded the reach of Cartoon Network and Turner’s other animation networks by combining traditional messaging and partnerships with the cutting-edge use of new media and viral campaigns