Sessions

The Language of Interaction

Speaker: Bill DeRouchey

Friday, May 23 - 10:30 am to 11:45 am

We are interacting with technology in an exploding number of forms. "Traditional" computers, cell phones, pocket PDAs, game systems, gesture-based input, store kiosks and checkouts, and much more. How do people learn new technology? By subconsciously learning the language of interaction and applying that language when learning something new.

Our industry is creating and curating a new language, the language of interaction. During this time of incredible technology flux, we are developing the next standards for how to communicate with technology. Basic words survive in language for centuries. Are we extending this language for the next centuries?

Words, icons, hierarchies, colors, motion, gestures and more all comprise the language of interaction. This session will survey everyday objects out there now to spot patterns and trends in what people are learning from devices and products. Let's train our eyes to see what consumers see, so we can adopt the useful elements, avoid the bad elements, and create a language that makes our products engaging and joyful to our consumers.

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