The Axe Cop saga began on a Christmas holiday when Ethan Nicolle, a 29 year old comic book artist, and his 5 year old brother Malachai, came up with an idea for Axe Cop, a gruff, tough police officer who wields an axe to battle bad guys.
We've entered the Age of the Customer — an era where a focus on customers matters more than any other strategic business imperative. With this shift, the business discipline of customer experience (CX) has emerged. There are very real and beneficial connections between CX and user experience (UX) – however, there’s been little to no convergence to date.
By 2014, Cisco estimates that 56 percent of all Internet traffic will come from viewing Internet video and Internet video-to-TV. This makes sense considering that people prefer video content to text content at a rate of 2-to-1. As the demand for video continues to surge online, there is another video-centric platform that will have a resurgence in the next few years: the television.
Just as we took our cues from MBAs in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.
Brian David Johnson, counters the myth of runaway, soulless machines, by investigating how technology reflects the mission and values of the societies that create it. From high-speed NASCAR racing to high-speed financial trading, we explore our intimate relationship with our machines and how we incessantly tune them for success, for profit, and routinely for greed. But what comes after greed? Understanding that we imbue our technology and machines with our humanity means we must think more closely about what we are building, why we are building it, and what we want our tools to accomplish.
Starting with a brief but colorful history of 19th and 20th century making, I'll present the new tools and technologies that are driving innovation and giving individuals and small groups the ability to create amazing things that would've been out of their reach a few years ago. I will present new, inexpensive, and effective ways to conduct research and development, design prototypes, and set up manufacturing on the desktop or in the garage.
As people continue to interact with data in all aspects of life, they will expect their digital devices to deliver real-time, visualized, networked feedback. Collectively, this “Internet of Things” will provide cloud-enabled experiences that can profoundly change many aspects of everyday life both in and out of the home. As designers, this presents a juicy opportunity to pioneer new territory in rich interaction, but it also can backfire, filling people’s lives with more frustrations over technology than ever before.
Our society has reoriented itself to the present moment. Everything is live, real-time, and always on. It's not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It's more of a diminishment of anything that isn't happening right now - and the onslaught of everything that supposedly is.
As designers, we consider ourselves to be creative professionals. We come up with ideas, with new ways to solve problems, with possibilities to uncover new potential for the way we work and live. On the other end of the creative spectrum are the artists, amazingly talented individuals whose work seems to be more about statements and commentary. It doesn't change how we do things, but we have experiences with it just the same.
Richard Renaldi will explore the the barriers we construct as a society and share his inspiration, origins and the meaning behind the photographs in his new book Touching Strangers. A photoessay shot on the streets across the USA, Renaldi finds subjects who do not know each other, asking them to physically touch each other while posing for a portrait. Funny, revealing and original, the street performances stir the imagination and speak to issues of race, sexuality and human relations.
With greater frequency, designers are shifting the "art experience” paradigm; creating new opportunities for institutions and brands to leverage what is perceived as public art. Learn how designers are engaging with audiences by blurring the lines between marketing, branding, and art—acting as culture makers, storytellers, and visual artists. Belle & Wissell founder Gabe Kean explores this new category with examples of how designers can help their clients hire them to make art instead of advertising.
Augmented reality (AR) has slowly proven its merit on smartphones, with apps enabling people to layer information and graphics over a view of their real world. But it’s the technology’s ability to provide utility in real-world experiences that will bring it front and center. That’s why AR is becoming a hot topic among marketers. While still an emerging technology, many major corporate players are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. And with the advent of Google Glass and other wearable devices, the seminal promise of AR as a touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge is becoming all the more real.
We are now almost a quarter century into the digital age, but we are still listening to music and watching videos in the same way people did in the age of mechnical reproduction. We use laptops and mobile devices more like tape decks than as platforms to enable new kinds of cultural expression and experience. Now is the moment to perceive and provoke an interactive, intrinsically digital, culture to emerge and take center stage for creative people and popular culture.
Quality content requires patience and focus, dedication and commitment, thoroughness and curiosity. In this talk, Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine, will provide insights into the thorough editorial process that every article has to follow in order to get published. Vitaly will be speaking about what makes a well-crafted article on the Web, how being slow can be a benefit in editorial work and why challenging authors to get out of their comfort zone is a crucial ingredient of a good quality article.
Imagine a playground with no rules. The never-ending dodgeball game would dominate the entire blacktop space, pushing out the jump ropers and Red Rover players. It would never be your turn to go on the swings. And try as you might to remain honest, you'd still catch yourself cheating at Hot Lava Tag.
Successful client management in today’s global economy requires a host of multicultural skills that are best executed with thoughtfulness and subtlety. In “Panda Diplomacy, Tiger Results,” design innovation leader Mel Lim discusses the various cultural approaches to doing business. At the end of the day, the goal is to achieve successful “tiger results”: deliver for clients; motivate employees; and advance business success. But for many companies around the world, the culture makes client management and attaining the goal challenging. It is the multicultural person in business today who will understand what is innate to a culture and how to navigate nuances to achieve the desired end.
World Wrestling Entertainment (WWE) is the largest and most popular professional wrestling company in the world. WWE programming introduces story-driven sports matches with predetermined outcomes and fighting maneuvers that are worked, all promoted as legitimate bouts. During this entertaining talk, Tomer will present an ethnographic analysis of the cultural phenomenon that is WWE. He will take apart this phenomenon from the point of view of a hardcore WWE fan and introduce key aspects of professional wrestling. Through video and images, Tomer will demonstrate what is ethnography and how it can explain the social life of humans and express a credible reality.
As designers we balance sensory elements to create aesthetic, emotional, cerebral, and sometimes even spiritual “experiences.” But there is another kind of balance at play in the Designer’s process. It is the interplay between confidence and humility, both of which affect a Designer’s interaction with clients, collaborators, users, and the outcome of the project itself. Confidence without humility risks arrogance. Humility without confidence jeopardizes trust. One way to ensure balance between the two is to emulate those artisans who best embody the values and standards to which we aspire. This enhances our work, our client relationships, and our industry. Embark upon an introspective journey of discovery with Designer Mel Lim as she challenges her audience to reflect on core strengths and skills, excavate motive, and examine the tension between continuous learning to perfect one’s craft and pursuing a well-rounded life. Explore the role of humility in the creative process and its impact on ownership and accountability and the mastery that delivers authentic experience every time.
From our earliest moments in life it is story that connects us. Once story was only spoken, then it colored the walls of the caves. We huddled around the campfire and the stories of our ancestors were told and retold. As story grew it was bound to a page and then given voice through radio and TV. As story matures even still, along with its media savvy consumer, story now springs forth story worlds across media platforms. Media is ever changing and that evolution only seems to be accelerating. Traditional media, new media and social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia.
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content is also the substance of most digital media products. So, you might have enjoyed some success with implementing a content strategy for a single product, website, or campaign. Now, how do you repeat that success, especially at a midsize or enterprise company? How do you make your content strategy scale?
The open web doesn't stop at our desktop. Smart phones and tablets not only contain more computing power and better browsers than the computers that started the Internet economy, they have better displays.
Windows 8. Chromebook Pixel. Ubuntu Phone. These devices shatter another consensual hallucination that we web developers have bought into: mobile = touch and desktop = keyboard and mouse. We have tablets with keyboards; laptops that become tablets; laptops with touch screens; phones with physical keyboards; and even phones that become desktop computers. Not to mention new forms of input like cameras, voice control and sensors.
Let's take a very brisk look at the first 75 years of the fascinating home-grown art form known as graphic storytelling. Discover how comicbooks have evolved as a medium and what has been its impact on America and the world.
There are a million ways to write HTML and CSS, and everyone has their own, but is there a right way? Our code needs to be well structured, written in an organized manner, and performance driven. Sharing code with others should be a joyful experience, not absolute terror.
What happens when you take teams that have traditionally not worked together closely? Teams that are used to the "delivery mindset" and instead try to bring great experiences to life in a collaborative manner? All hell breaks loose!
The biggest barrier to people adopting your product or idea may not be design, engineering, price point or UX, but a lack of understanding. If you can’t explain your product or service, or why anyone should care, they won’t be motivated to take the next step.
The battle for purposeful website design is on, and the future is in your hands! Will you let buzzwords and bad creative decisions be your kryptonite or can you save the day with your superpowers of visual narrative? Don that cape, grab a sidekick, and learn how to change the world through design that is both beautiful and meaningful.
Every day we move through dozens of spaces and places. We participate in lots of inter-personal interactions, conversations and (god help us) meetings. And we spend bursts of time working alone. But how much awareness do we bring to the spaces and places we inhabit while we're in them? How much intentionality do we bring to our inter-personal exchanges? How much creativity do we foster in our own solo working situations?
Often, not nearly enough. Focus is limited, attention is split, and opportunities are lost. This session will explore purpose-driven approaches to the places, people and situations we encounter every day. With an emphasis on how to be truly engaged in where we are, mindful of what we're doing and focused on helping creativity flourish.
Attendees will come away with ways to be better observers, practitioners, facilitators, managers and leaders. Whether they're commuting to the office, in a conference room full of colleagues, meeting with clients, or alone at a screen.
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. What impact does the ability to passively collect data and present it back in a meaningful way have in people's lives?
The recent article notes the next generation’s leaders in Science, Technology, Engineering and Mathematics (STEM). Within the next five years, STEM jobs are projected to grow twice as quickly as jobs in other fields according to the U.S. Bureau of Statistics. But we have a shortage on the number women graduating with the STEM major. Where are the discrepancies? How do we expose STEM educations to more girls at a very young age?
Most brands spend an insane amount of money in advertising. They read a ton of books on marketing and churn out a ridiculous number of powerpoint presentations. As a result, their consumers become more and more skeptical. Rock Bands on the other hand, despite having never read a single marketing manual in their lives, have die-hard fans, waiting in line for hours in order to catch a glimpse and buy a t-shirt.
If you are building for iOS, the you use Objective C and Xcode. If you are building for Android, then you might use Java and Eclipse. And if you are building for BlackBerry, you will find yet a different Java. But all these devices have a modern browser capable of leveraging many of the emerging web standards. So why not use that browser to build applications that you can deploy in the various application stores? Welcome to PhoneGap.
Play isn't just for kids and heavy gamers. Anyone with a FourSquare account knows that - and the stickiness of a badge and a leaderboard. But a good, playful user experience isn't about those surface elements either- it's about creating an environment with well-understood rules, meaningful objectives, and a sense of fun.
In this talk, Adam Harrell reviews the prominent theories of human behavior and the latest science of persuasion to help you design interactive experiences that change perceptions, convince users to take a desired action and help turn actions into habits.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that's more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
Our lives’ are full of choices, and the number of choices we get slammed with everyday is becoming more difficult to manage than ever — especially as the human experience moves more and more to the digital space. The days of having a small set of options available have gone the way of the dodo and, sadly, this isn't for the betterment of mankind.
Design is about envisioning a better future, and working towards making it happen. Changing the world around us by creating things is innately human. When we create together, magic can happen - or disaster can strike.
Much of the conventional design process and documentation we rely on is ineffective when it comes to communicating how we want our designs to translate across a wide range of devices and screen sizes. This talk is all about producing effective, efficient deliverables for an increasingly mobile-accessed Web, and practical design methods you can put into use right away. But there's a catch: shaking up convention doesn't always come easy.
The internet uses a lot of electricity: as much as 30 nuclear power plants or a small country like Sweden, by some estimates. Very little of this power—less than 15% in the U.S.—comes from clean or renewable sources. Meanwhile, web pages are six times the size they were ten years ago and require far more calls to external libraries, custom web fonts, social sharing widgets, and so on.
What is Connected Thinking? Put very simply, it is the next evolutionary step of Design Thinking, which has been preached about and in practice for the past 20 years. It defines the same process that all design firms use, which usually goes something like this - Discover/Immerse, Define, Design, Iterate, Test, Refine, etc. Connected Thinking takes the traditional Design Thinking and evolves it by looking at the rapid changes that is happening to humanity today.
Real content strategy produces competitive advantage. In this session, we’ll discuss effective strategy, drawing upon some of the latest academic business, marketing, and psychology research that most “content strategists” will never read.
When people experience a design through multiple touchpoints, they embark on a journey. UX professionals are tasked with making that journey feel coherent and directed each step of the way. To do this, we need to know what story we’re trying to tell through the journey. And we need a good content strategy to plan how it’ll unfold at each touchpoint.
A new generation of consumers are more cynical than ever with regard to brands and their messaging. Reaching them is challenging, appealing to them is a formidable task. The way to their hearts is through their curiosity - they crave new information and knowledge, presented in a unique and engaging ways.
A wholehearted content and design process connects a web project to the vision, audiences, and goals, but more importantly brings the extended project team together by connecting heads to hearts. Finding and creating wholehearted experiences requires a new approach to web projects. We need to open up and have the ability to connect deeply with everyone on our project teams: client, vendor, and audience. Looking at things through a vulnerable lense of being willing to be imperfect and fight through those moments together. By letting go of our usual ways of holding back and protecting ourselves, we free our project teams to express true creativity and bonding. Letting go of control and coming together to solve our content problems allows our projects to be more than we ever thought they could be.
Increasing access to digital media technologies is enabling women from some of the remote regions of the world to organize across borders, obtain vital development information, and generate new solutions to the planet's most pressing problems. World Pulse Founder, Jensine Larsen, shares her personal journey designing an interactive global media enterprise uniting women from over 190 nations, and the big lessons learned along the way.
UX Designers spend hours iterating around visual comps created in applications designed for print production, trying to create high fidelity visual prototypes, but for the wrong medium. Instead of drawing prototypes, we need to start working in HTML and CSS as quickly as possible to realize our visions in the medium for which it will be produced.
When two businesses have the same idea at the same time, what determines the "winner"? Often the greatness of the idea alone is not enough to predict success, and being first to market can be overrated. If you can connect your idea with the lives of your customers, and craft an experience that's useful and enjoyable, you can create something that's truly unique.
Design for loading is one step further in the progressive enhancement way of development: it means caring about having all the content accessible all the times, but it also means making the website look and behave nearly as completely loaded as possible. Structure, navigation, images… can the Web really compete in the User Experience race?
Interactive Prototyping is the next big Ux skill, but many designers may avoid embracing it. Prototyping can become needlessly complex, requiring designers to know when they've designed enough, and it's time to start building. In this session, Jason will explain some of the most common pitfalls with Interactive prototyping, how they can be avoided, and why it's never been more important for designers to learn how to create working prototypes.
It’s no surprise that every consumer experience around us is strategically designed. Today’s successful, forward-thinking companies, in turn, have become a growing source of inspiration. How does great innovation begin? And what can companies do to foster further creativity to ensure the greatest design impact?
Workplace culture doesn’t start with beanbags, foosball tables, or a beer fridge, and it doesn’t end with neckties, PCs, or big corporations. It’s the unwritten rules, behavior, beliefs, and the motivations that enable good work to get done, or it’s what stifles a workforce. For design to be most effective, and for designers to feel valued, we need to work in a culture that embraces design and allows it to succeed.
Aaron and Chris' session will explore how to recognize the traits of organizations that *get* design, both large and small. They’ll share what those teams, departments, and companies have that others don’t. And more importantly, how to begin to change your own workplace’s culture. Once you’ve worked within a culture of design it’s almost impossible to imagine yourself anywhere else.
Someone just signed up for your software - what happens now? This is a 45-minute guide through designing an amazing first experience in your product - an absolutely critical experience to design for, but also one that's often neglected. We'll cover awesome ways to gain user insights, common interface patterns, and industry best-practices for getting your users from signup to all-star.
Humans like to collaborate and help each other. We do collaborate everyday with our friends, family and coworkers. That’s how we arrived to the place we are right now, but we need to go one step further and adapt to new and changing environments. We need to understand what is collaboration and what does it mean on a digital world and business.
Moving from the micro to the macro, Mel Lim teaches through storytelling. As the Designer of her life and brand, she takes her audience through real life moments where she applied design thinking to solve challenges. We meet Mel Lim the Daughter; Mel Lim the Immigrant; Mel Lim the Entrepreneur; and Mel Lim the Wife/Mother.
Discussion around the Internet of Things (IoT) often gets caught up on resolving issues of interoperability, battery life and security. However, in this session we will shift the focus to the enormous potential of valuable services built by designers, developers and users on top of the connections, data and networked objects.
Mobile is reshaping the digital economy. Well-designed mobile services are taking the world by storm, and most companies are scrambling to get into the game. But at the same time, our lifestyles are transitioning into a new phase in digital, and the distinction between the Internet and the real world is blurring as the two increasingly merge. This is the next stage in the digitisation of everything.
From the outside, the 2012 Presidential campaign’s digital presence and online tools were flawlessly coordinated and immaculately prepared, easily connecting voters and volunteers with the campaign. On the inside, a mission-driven team fought through long hours, chaos, creativity, laughs, and tears with a scrappy work ethic like you’d find at a great startup.
We no longer develop content strictly for a television series, a feature film, or a single interactive experience. Today, story content must be developed for multi-platform media systems consumed through a variety of experiences. Although at first glance this may seem to complicate the development process, through deeper exploration of the relationship between story and discourse, we can better understand the nature of transmedia narrative.
The rise of digital media has irreversibly transformed the way we experience memories and nostalgia. Once rooted in multi-sensory physical experiences, our memories and longings for the past are now generated, stored, and mediated by computers and mobile devices, which are increasingly dispersed among intangible servers and file formats.
People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. This new digital landscape still has much to be explored. In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before.
Working for social good is not only a great way to share your talents with non-profits and community groups, many of which cannot afford to hire experienced professionals, but it's also a way to help build communities of practice that are able to solve problems and develop collaboration skills. Join a panel of social goodniks, non-profits and professionals for a panel discussion on how to do work for social good with best practices for delivering awesome projects.
We live in a world of increasing complexity, time challenges and utter distractions. As designers, we're routinely called upon to create digital experiences that help reduce perceived complexity, remove unnecessary "noise" and potential frustration for our users. It's an attempt to create a bit less stress, ease decision making and perhaps even instill a bit of surprise and delight.
Facebook, LinkedIn, Yelp: these social media platforms and many others put a user's persona at the center of, or on equal footing with, the content a user generates. The sites become glorified directories of outdated, irrelevant information. As users, we waste time populating fields and indicating preferences. One example of a platform that has never done this is Craigslist. We never think to ourselves, "You know what I'd love to know? Where the person who is selling this couch went to college." You need a couch and you find a couch.
Join in a lively conversation that explores how technology is expanding and challenging our ideas of narrative, authorship and community with a panel that features Brian Newman (Sub-Genre Media), Casey Pugh (Star Wars Uncut), moderator John Carlin (Funny Garbage) and other special guests. Hear how technology and digital media have empowered creative people to do new thing, and the challenges to some of our most cherished ideas about authorship, content and how art should provoke, engage and amuse us.
Building web sites and applications is a pursuit where we learn a great deal and can be reasonably successful in a very short period of time. But to become true masters of our craft, we investigate subtleties and nuance in an effort to perfect our work, aiming for constant improvement. We specialize in areas of performance, scalability, maintenance and more. It is part of what we do as dedicated professionals who are committed to our craft. Accessibility is one of many areas where details matter.
How do we ensure that our project outcomes are always successful? Designer Gabe Kean will walk us through a proven, step-by-step approach to ensure that projects stay true to their goals, function as beautifully as they look, and ensure that teams collaborate successfully with their clients along the way. Also covered will be how to adapt to each new assignment, regardless of content, team, and medium...so that the process doesn't ever become procedural.
Jim Henson started working as a puppeteer in 1954, a fair 40-50 years before many of us even considered User Experience as a career. He did, however, take it upon himself to apply many of the core principals that UX Designers are falling love with today (or are at least using as part of our everyday lives).
Design benefits "non-designers" like scientists and engineers all the time in the field of Biomimicry a discipline that aims to innovate materials engineering and improve existing machines by copying nature which for millions of years has been manufacturing products without polluting the environment and producing strong materials.
While blockbuster films based on comic book characters have been a box office bonanza, the comic book industry as a whole has experienced radical change. Industry powerhouses like Marvel have diversified their non-print offerings by unveiling Infinite Comics, a new digital format targeting mobile devices. For smaller publishers and independent artists, the future of comics will be built on the shifting sands of change, but opportunities abound for self publishing, crowd sourced funding and digital distribution.
From handmade to micro-manufacturing, the Maker Revolution is using digital design and rapid prototyping to push the boundaries of Making to new and exciting territories. Open source software, 3D printing, Maker spaces (like Portland's own ADX), and communities that offer ideas, advice and support are getting tinkerers out of the garage and on to the front lines of a new industrial revolution.
We've been publishing documents, pages, apps, books and cat pictures on the Web for around 20 years now, so it is very surprising that we've never really had much in the way of easily manipulable, proper tools for creating web layouts. For years we relied on spacer gifs and horrible abuses of table markup, because nothing else had anything approaching cross browser support. Yes, we've had CSS for a long time, but positioning doesn't have all the answers, and using floats for multiple columns is a hack. In 2012/2013, we are just starting to see proper layout tools for the web emerge and get support in browsers.
Many of us now hop out of cabs without handing anything to the driver. We walk away with our morning coffee, offering the barista only a smile in return. We purchase sofas while riding the bus. The growing ubiquity of mobile devices is causing the biggest shift in commerce since the dawn of the web. Only this time, it’s escaping the confines of our computers and spilling out into every aspect of our daily lives. As designers and technologists, we need to consider the implications of this shift on the things we build, and the people who use them.
Join web and mobile experts in an all day Hackathon for Social Good. Hackathons are events when programmers and designers meet to work collaboratively to build programs and applications.
The day will begin with short presentations by the non-profit organizations, followed by planning, design and programming work to develope mobile and web applications to help each of the non-profit groups to achieve their mission.
This talk isn’t about deciding if responsive web design is a good idea or worth pursuing. We’re assuming you’ve already made up your mind that it is. This is a session dedicated to helping you develop, and more importantly debug, RWD. Why? Because it’s not easy! The speaker will share nuts-and-bolts concepts helping audience members more safely navigate one of the most difficult things we tackle - building websites that respond to a world of device sizes.
It's the user who's mobile, moreso than the device, and users will turn to the best screen available when they want to get things done. Will your product work on that screen, whatever size, shape, or capabilities it offers? Can a single information architecture serve multiple device types? How do you design simultaneously for portrait and landscape orientations, and multiple device types, sizes, and screen resolutions? How are digital experiences like products and how are they like services?
We spend much needed time and effort in designing and building the optimum experience for our users and visitors. We do usability testing to make sure the user understands the navigation and interactions related to the design. But, why aren't we asking them or testing if the content makes sense to them in the design? The messaging is often not there or it's ineffective, and we don't even realize it.
Maybe your company has been around a while. Maybe you have a once successful product that's not growing so fast anymore. Maybe you realized you needed to refresh that product, so you hired an outside agency to inject some needed design attention. Maybe that agency came up with some really good designs but didn't quite get your product's use cases, and didn’t quite get to detailed design. Result: pretty designs that aren’t finished. How would you move forward?
Over the past two years, the Puppet Labs UX team has run user tests en-masse at our annual conference in San Francisco. The first year, we ran almost 50 user tests, and made a lot of mistakes. This past year, we took those lessons, improved our testing process, and ran twice as many user tests, successfully.
Our storytelling tools are increasingly fragmented in the digital world but, at the same time, the web is opening up all sorts of exciting possibilities. What does it mean to build a non-linear story in the 21st century? Senongo will show examples of beautifully crafted non-linear digital narratives: disjointed stories, parallel narratives, even embedded memories.
User experience is gradually finding its way into the C-suite in the form of program vision, marketplace direction, and long-term planning. How can UX leaders and senior professionals prepare for this new stage they find themselves on? UX Strategy communicates vision, priorities, design direction, and a roadmap, serving as a North Star for everyone involved in designing and producing digital products.
User centered design has gained a lot of traction, and great success has been seen by tightly integrating it into the development lifecycle of new products. There is a wealth of information about UX in the startup world, but what about for those of us working on decade old applications? Well old dogs can learn new tricks.
Jenn will share an honest look at what it takes to leave a successful popular company with an amazing team to go chase your dreams and learn new skills - even if you don't know which of your dreams you're chasing or which skills you're learning. Through sharing her journey she'll help you see that you aren't crazy for wanting to leave a good thing to face an unknown.
When designing digital experiences for adults, we focus on the “destination,” making sure our users can complete key tasks as quickly and efficiently as possible. When designing for kids, however, we get to focus on the “journey,” and all the adventure and excitement that come from the experience itself.
The most subtle skill that designers develop in their careers may be the most powerful: the ability to ask Why? Critiquing work, learning from others, engaging with clients, mentoring their juniors, evolving their organizations, and changing the world all depend on a calm, supportive, and engaging ability to ask Why?
We're very passionate about our work in this industry, and we'll go to great lengths to defend its integrity. Unfortunately, the businesses in which we work are complex systems- politics, conflicts, budgets, and time restraints are all very real components of these systems, and they can be very dangerous to the quality of our projects. However, losing sight of the fact that people make up the core of these complex systems can seriously impede our ability to lead our projects safely through danger, especially as the nature of our work itself becomes more abstract.
The basic tenets of Lean UX are treating design ideas as hypotheses, and replacing giant spec docs with a shared understanding. Many UX professionals and teams still have trouble bridging the gap with development teams when working toward this shared understanding.
By using virtual spaces and changing the perspective as an artistic strategy, machinima allow a distanced critique of a simulated world. They tend to erase the boundaries between reality and fiction and redefine the transgressive power of the game.
There is a strange phenomenon with us. Give us a lot of space and we fill it up until there is not much left. There is even a recognised psychological condition about it now called hoarding. Well, we've done the same to the web over the last few years. We pack in lots and lots of not really needed effects and libraries just to cover an environment to come in the future. And by doing so we start catering to a smaller and smaller market of the technological elite of the western world. A market that more and more cares about native apps instead of the web.
A world of data, services and devices at our fingertips has fueled a making economy. We're now inspiring ourselves and each other to craft meaningful, exciting, entertaining and socially responsible experiences out of this unprecedented access to information. Unfortunately, while "at our fingertips" implies within reach, the reality is that this world is barricaded behind a wall of disparate APIs and their associated learning curves.
What is Afro-Futurism? It’s a creative theory, rooted in history and African cosmologies. Afro-futurism uses pieces of the past, both technological and analog, to design the future. As an engaged creative practice, it moves people to consider different possibilities for themselves, their visual design, and their communities. Afro-futurism rethinks and remixes concepts of identity, hybridity, states of alienation, and belonging. By creating interactive visual and performance art, we allow designers, students, and audience members to step outside of their daily confines, and into ‘remixed’ alternate environments.
Users are not like us — they view the world with a completing different filter. As designers, we’ve trained ourselves to notice every little detail about a design — everything grabs our attention. We assume that users do the same when coming to a site or using an application for the first time. We assume that all those details that took us, as the designers, hours to figure out just right will catch a user’s eye and invoke pleasant thoughts and emotions that go along with facilitating a positive user experience.
Mobile design is necessarily about embracing constraints, but sometimes we go too far. We strip down our content to a bare minimum in pursuit of misguided ideals about mobile context. We provide 'useful' mobile UI components that immediately proceed to get in a user's way. We make improper assumptions about a user's environment. Let's place dozens of these mobile design anti-patterns under the microscope and talk about why they don't work, and what we should be doing instead.
Times are changing and so must the process in which we design and build websites. The days of designing static compositions in Photoshop are a thing of the past, instead, responsive design within the browser is the future. This new world is not without its own risks, but if we focus on maintainability, organization, and modularity we can achieve a better tomorrow.
Technology brands face a paradox in B2B markets: techies hate marketing, yet they are constantly on the prowl for fresh information to help them do their jobs better. The trick to engaging with these highly educated, skeptical audiences has always been the same: be in the right place at the right time with the right answer.
When doing any kind of design work, the devil is always in the details. It is easy and often important for us to quickly rush through our wireframes and prototypes to meet a client deadline, but as professionals we must not overlook the subtleties that can turn a good experience into a great experience. This talk is about the little details we see in apps and websites we use every day, but often fail to notice. We fail to notice them because they provide for a much smoother user experience. You will learn how to design for these experiences even with a tight deadline and within an agile workflow. After this presentation you’ll never look at another app or website the same again.
Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. I'll share best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible. Tall tales, examples & plenty of QA to go around.
There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.
The value of User Experience and related practices is continuously overlooked by most corporations. As a result, released products & services fail to meet end users' requirements and lack competitive advantage in already saturated markets.
Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.
The difference between a good product and a great product is often the last 20%, the polish. This talk will examine how you go about polishing your product: what issues to look for and how to improve them. We’ll cover focusing on moments of delight, preventing edge cases, writing copy and labels, and creating signature moments using microinteractions. We’ll take a deep dive into product flow, and what you can do to improve yours, from transitions to smart defaults to creating shortcuts. Polishing your product is difficult and time-consuming, but it’s the only way to achieve a quality result that users can feel.
Most of us who are any good at design, development, or UX got into this because we love it, not because we saw dollar signs. But what happens when you've been at this for a while and you're still making fry cook wages (or so it seems)? Let's have a chat about real dollars, real projects, and real solutions to figure out how we can do what we love without losing our shirts and souls.
A challenge that faces modern front-end designers often is the balancing act between semantic code and code that does all the things we need it to do. We need separators between nav items and breadcrumbs, or icons after links; little pieces of non-semantic code that mess with accessibility and make our markup ugly and unweildy.
Fortunately, with the rise of modern browsers, we have tools at our disposal to keep little bits of extra styling enclosed in our stylesheets, instead of muddying our markup with empty divs and spans. We can now add all those cool flourishes and extras while keeping our markup semantic and accessible: enter pseudo-elements.
Have you ever wondered how celebrity endorsements really work? Or why a pseudo-science like astrology can seem so accurate? Some basic psychological tenets can explain a lot of seemingly odd human behavior - and help you design better experiences. Learn about the power of “because”, just how far we go to fit in, and dozens of other ideas that will improve the way you approach designing a web experience, a pitch session or even a family outing.
In this session, Thomas will provide insight into how Second Story Labs process of research, development and play influences the creation of innovative interactive experiences and how this delivers increasing levels of engagement.
Know what's exciting? We're smack in the middle of figuring out how to design for the mobile web and have had some major success. Responsive Web Design is solid, CSS3 is increasingly useful, and SVG is downright amazing. So what the heck are Photoshop and Fireworks still doing in our docks and not our trash?
Today, individuals have become empowered and it's the catalyst for a whole new wave of technological innovation that is changing everything. First we had the decentralization of information. Then our relationship with brands and products changed, we became informed and demanded quality and ethics. Social media empowered people around the world to overthrow corrupt governments. Peer to peer lending and crowd funding are empowering people globally to innovate, allowing access to finance that was previously controlled by third parties like banks. As designers, developers and innovators, we must prepare for, and embrace the potential of this opportunity. This has all the hallmarks of the Internet 2.0….get ready!
For design teams that lack experience, user research can be fairly intimidating, if not a big, scary thing to tackle. How can you get a team out of the office and out into the field with your customers when time and resources are constrained?
Your content is the most important feature of your website, so it's important to make sure that the text looks good and is easy to read no matter what device type or screen size it's being viewed on. One size does not fit all when it comes to typography, but you can use media queries to adjust type qualities such as size, line height, column width, margins, hyphenation, and even typeface depending on the viewport size.
Responsive design has changed the way websites are built and experienced. But how do we designers and developers adapt to this ever changing environment? Our old tools are falling short and we need to reinvent ourselves again; it's time to bring the responsive flexibility into our workflows.
Storytelling, creativity and connecting audiences to a brand are all things marketers can relate to – but what is the relevancy to B2B when it’s not about pushing collateral and specifications? Content marketing is not new, but in the new world, it’s not just about the company. It’s about engaging your audience throughout their journey and delivering the desired information at the right time.
Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. I'll share best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible. Tall tales, examples & plenty of QA to go around.
User experience research is a contact sport. When you understand your users - or potential users - you can build better products. Data doesn't explain attitudes, so we'll explore ways to science up your designs by talking to users.
Front-end designers and UX specialists can build web applications as well as anyone else. Professional web developers aren't "better at math" or "abstract thinking" than the rest of us. Crazy jargon and intimidating user groups keep outsiders away, but here's the truth: coding isn't just for the chosen few.
Thought leaders of the design community and AIGA Portland will showcase examples of intentional design and processes that are making the world a better place environmentally, economically, culturally, and socially. Join us for this concentrated version of SHIFT that will include brief, inspiring presentations followed by panelist and audience discussion on how to make design for positive change actionable.
More and more designers are becoming empowered to build interactions through code. Rather than delivering wireframes that only describe proposed interactions, designers can deliver artifacts that developers can actually use in the product being created. Sounds great, but how does this process fit into traditional product development? Does it slow development down if designers are concerned with writing clean, production-ready code? Does it distract design from focussing on user goals and vetting solutions? Are designers getting in their own way?
Starting a side project is easy. Finishing one? That's a whole lot tougher. Is there a secret to being prolific part-time? What separates the countless projects languishing on hard drives from the few that see the light of day? In this dynamic session, you'll learn how to identify your best ideas, focus on the right goals, eliminate cruft and maintain your interest level so you can complete your labor of love without losing sleep, your job or your mind.
The session attempts to distill “the elements of user experience” into a simplified formula. This formula may perform as a measure for evaluating the quality of an experience of any sort (digital or physical). When projected on known products like the iPhone, services like eBay, Twitter, Google or mobile apps like Instagram: this formula highlights the factors which possibly account for the successful experiences these deliver.
As interactive designers we spend a lot of time trying to court the people who will use what we design. We are hunters for the ultimate romance between products and people. This is natural because we’re inventors and thinkers—we want to delight. And we should. But when we reach the pinnacle of our creation we must ask how many people actually want to climb to the peak with us.
Product teams often consist of team members with various disciplines and approaches to product design, this can often present communication hurdles with team members (designers, devs, product managers, marketing,research, etc) as well as kinks in team collaboration. In this talk, Aaron will provide tools, tips, and insights into using sketching to help improve communication and collaboration within product teams.
In this session, we begin with an examination of what “snackable” means to our culture in a positive way (think baby carrots, baked-not-fried chips, and Sesame Street) and how to apply that premise to producing material for today’s web, social media, and mobile landscape.
Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors. This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. It will provide you a grounding in how to manage projects with social dynamics, how to properly use motivation and how to design for it.
A byproduct of design research, if performed well, is a deeper empathy with the people who use what we build. This connection with them drives a desire to solve their problems and solve them now. Deciding what problems can truly be solved—and which one's should be solved—stands between building a good product for your current patrons and a great product for all.
Going into a research study is often similar to going to the doctor. You wait alone in a room, unsure of what’s going to happen or who will be watching. To top it off, you have a giant camera overhead capturing your every move. No wonder recruiting is difficult! Setting up a comfortable UX research lab that recreates the living room experience or user habitat results in better feedback, as participants are more willing to share in a relaxed environment. Learn what basic elements you need to simulate the home user experience to gather better qualitative data and retain thoughtful participants.
Speed mentoring is a great way for young women to get feedback on your strengths and professional challenges from an industry expert - it's an efficient and effective way to learn, connect and network.
In many ways, it's never been easier to start a company. Bootstrapping is often a viable choice, but some businesses are almost impossible to launch without capital. There are endless books and blogs from the viewpoint of VCs espousing philosophies about how to raise venture capital, but the actual process from Day One of making the decision to raise money is still a black hole, left to private meetings, phone calls, and known to a relatively small population.
What does storytelling mean in a digital world? We have augmented reality, touch screens, and even geolocation technology to tell everything from mysteries to children's stories to our audiences. The proliferation of screens also means we can spread our narratives across multiple viewports. In this session, Nigerian-born designer and illustrator Senongo Akpem gives you 5 powerful techniques for telling engaging multi-screen narratives.
Responsive Web Design is just one of the tools we use to create better designs. In this session, we'll explore what "better" design is, and apply that in new ways as we craft interactions between people and web sites and applications.
Think pattern libraries are outdated? Think again. We'd like to challenge the perception of what makes a pattern and a pattern library. In this talk, Carrie and Erica will discuss the fading relevance of traditional pattern libraries and show you what they've done to reinvigorate the Design Standards hub at eBay, making it more engaging and maximizing its usefulness.
Technological advances have changed most (2D) creative and informational mediums, some with dire impact (news) and others with grand opportunity (visual storytelling). Richard discusses the powerful changes on these forms of communication, with a focus on narrative and graphic storytelling.
Contributing to longterm change in organisations and their service offering involves serious committment and stamina. You seldom see radical changes just on the basis of a single project. The results of that project might be mind blowing in itself, but in the longer term the effect of it on the wider organisation might seem disappointing.
In recent years web and motion designers have woken to the power and centrality of typography in visual communication. Phinney presents an array of of the best cutting-edge typography, alongside a few cautionary tales of how crap typography can contradict a message or damage a brand.
The average UX expert is becoming more and more interested in learning about qualitative research methods that reach "beyond the lab." While it may seem hard to believe, some of our most valuable research is being done in diverse locations such as vehicles, the living room, and even the operating room. UX practitioners must understand the practices, beliefs, and emotions of people in their everyday environments in order to successfully design future technologies. Field research helps provide insights into what and how products and services people will most likely incorporate into their lives. Uncovering UX is a journey with unexpected twist and turns. As researchers, we will travel outside of our comfort zones, speak to respondents who say unexpected things, collect large amounts of ambiguous data, synthesize information into meaningful patterns, consider tradeoffs, and finally tell a coherent narrative. This talk will discuss how we managed to navigate through this journey while discovering areas for innovation.
Publishers are targeting mobile devices with their digital publications. But the current approach of rendering fixed layouts for each screen size and orientation out there is a major, time-consuming problem. There really is no "one-size fits all" solution, so let's get rid of it!
Creating and maintaining a strong and lasting brand is all about the details. Every decision, all the way down to your brand’s typographic selection has a visceral affect on public perception. Join typography expert Jim Kidwell for this whirlwind tour of how various brands have utilized typography throughout the years. Learn from the real-world examples from both current and historical typographic successes and failures.
We all know that Walt Disney created Mickey Mouse, Donald Duck, and a world-wide entertainment empire. But did you also know that he could also be considered the world's first user experience designer?
2014 is shaping up to be the Year of Wearable Computing, and the tech community is currently focused on trying to figure out what form it will take: smart watches, augmented reality headsets, jewelry, toothbrushes, and dog bibs - what experiment with hardware form factors could be truly shocking from this point forward?
Since Facebook announced that betting on HTML5 was its "biggest mistake", the "native vs web apps" debate has reignited with greater heat, but very little new light. In this session, Bruce will look at what's coming up in web standards that will bring greater capabilities to web apps that work across mobiles, desktop, TV - things like webRTC, CSS Flexbox, new CSS Units, CSS Device Adaptations and a peek at what's being discussed for Media Queries level 4.
Thank you Makers for coming to WebVisions! Wait, what? You are not a maker yet? Perhaps you should be! With the decreasing cost of electronics, and the increasing availability of Internet access, there is no better time to start. And even if you do not have a project you want to put on Kickstarter, taking things apart or making physical things that work for you on a personal level is not only vastly gratifying, but downright fun!
Films succeed in evoking responses and engaging audiences only with a combination of well-written narrative and effective storytelling technique. It’s the filmmaker’s job to put this together. To do so they’ve developed processes, tools and techniques that allow them to focus attention, emphasize information, foreshadow and produce the many elements that together comprise a well-told story. Let's consider how web designers can look to the tools of filmmakers for inspiration.
We live in the era of services and creativity. Even though your company or your clients are struggling to understand their customers, you are supposed to design and create customized solutions that work perfectly for everyone, everywhere on every device. Even though your organization or your client is working in silos and with sometimes poor communication, you are supposed to "know everything about everything" and act just in time, if not in advance...Don't get stressed. It's about Multidisciplinary, Interactions and Soul.
Many people start an online businesses every year, but few of them ever reach profitability, and even fewer sustain profitability for more than a few years. Since so much is at stake, wouldn't it be nice to understand why some businesses are so much more successful than others?
Windows of Opportunity is an experimental research project initiated by General Motors R&D and the Future labs of the Industrial design M.Des program at Bezalel Academy of Arts and Design Jerusalem, aimed at conceptualizing new ways to help rear seat passengers, particularly children, have a richer experience on the road and potentially have a positive impact on the driver and driving behavior. The project was the winner of the 2013 Netexplo award.
As mobile and cross-channel challenges become even more complex, we find ourselves chasing an endless explosion of devices, app platforms and operating systems. Meanwhile, user context is becoming more ambiguous and varied than ever. What if, rather than starting with the device, the content or the software, we started with fundamentals about how people perceive their environment?
CSS is easy? CSS is messy! And as a project grows, it only gets messier. You find yourself throwing !important at everything or fighting with long selectors just to get a style to overrule another. This session looks at a few quick tips to help bring things under control.
Web designers today face many challenges, several of which cannot be solved by their current set of tools. These challenges get amplified when your goal is to create a 'responsive design'. Using techniques like CSS layout and media queries may solve this challenge, but not in a very visual or creative way.
Text is the lifeblood of the web. And when you choose an inferior web font to display it, your project is going to bleed all over the cyber-verse. To keep your projects from hemorrhaging unnecessarily, ensuring that your web font, CSS and html are up to the task is critical. All fonts are definitely not created equal, and depending upon how they are used, some can even be downright problematic. To top it off, as designers & developers, we love pushing the limits, frequently making our tools beg for mercy. Learn some common sense ways to identify and eradicate problematic code that just might be giving your text show more than a few blemishes.