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Explore the Future of the Web

User Research, the Next Frontiers

Two decades ago, research was mainly in the purview of specialized market research companies and universities. Today user research has become not only possible but a necessary and commonly practiced gauge for understanding how users interact with product and services - as well as their expectations and connections to the brand experience. What are new techniques that organizations are employing to learn about their audiences and quickly incorporate findings into product development cycles and innovation?

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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